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This web page draftcap.com states the following, "The attic stair opening is the largest gap in home insulation, increasing heat loss in the winter and heat gain in the summer." Our analyzers saw that the website also said " Made of durable dust-free expanded polystyrene foam, the Draft Cap will reduce heat loss and heat gain and." The Website also said " Help you save on your heating and cooling bills. Lightweight and easily installed in less than 5 minutes, the Draft Cap attic stair insulator satisfies all current energy building codes for insulation over the attic access panel with an R-value of 11. Draft Cap is a Unique." The website's header had insulation as the most important optimized keyword. It is followed by attic stair insulation, attic tent, and battic door which isn't as highly ranked as insulation. The next words draftcap.com used was attic opening. ice dam was included but will not be viewed by search parsers.